When it comes to good communication it's not so much about sending the right message as it is getting the right response. The right message assumes you and the other person will respond in the same way. A person's understanding shows up before you do, and that is the reality of the message you send. It's not what you say; it's what people hear. And, while you might not be able to control what people see ... Keep Reading

There's been a major change on Facebook this week. Well actually it's quite minor but the shift it represents is quite major.

If you're not aware then brands and personalities can set up something called a page on Facebook and then people can become 'fans' by simply clicking a button to confirm they are a fan. The action is simple but what is the behaviour behind the action when someone says 'yes I'm a fan'?

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What is social equity and and why do I need it? Well Social Equity (closely linked to brand equity) covers many different things but in this article it's the value of your online reputation as dictated by your followers, readers and fans etc. That is to say do people like you, trust you and generally think you have credibility? This value of your equity ie your worth increases or decreases based on the on-line engagement between yourself and ... Keep Reading

Fazed by Facebook? Troubled by Twitter? Unsettled by social media generally?

Whether you're a business owner, representing an organisation in the private or public sector or just a concerned individual the explosion in use of social media can easily leave you feeling left behind and uninformed. Maybe it seems everybody is getting involved except you?

Come to this completely free seminar and listen to experienced social media user, speaker and trainer Gary Dickenson explore, explain and unravel the ...

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We've been social media users for as long as I can remember, in fact it's fair to say that this business has been built solely on the back of various social media channels. This said we only started to harness the power of twitter no more than 3 months ago although to be fair the methods of approaching twitter are the same as any other social media tool it's just a case of learning the ... Keep Reading