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The champagne is on us

Posted on July 22nd, 2010 by Gary
champagneWho likes drinking champagne? Who likes drinking free champagne? Well we're pleased to say that the champagne is on us.

Celebrate success We think success should be celebrated. And success is something we've been delivering to our clients for over 7 years.

So now whenever we launch a new website for one of our clients we're going to be sending them a bottle of champagne so they can toast their future success straight away!

This is not a gimmicky promotion. ...
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Which page loses most visitors? Website Analytics.

Posted on June 6th, 2010 by Gary
Website analytics So you've got your website and with all the confidence that it will be a great success you're sat there waiting for the phone to ring red hot, or for the email orders to pile in and...... nothing! When you open a new shop on the high street you have the benefit of being able to see who browses in the window, see if them come in, what they look at, what they spend ...
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An introduction to Blogging PT1

Posted on May 12th, 2010 by Gary
bloggingThere are tons of reasons that blogging is taken up by business owners, and there are just as many blogging subjects as there are reasons to do it. Traditionally, online communities were built to bring people together, so each community would usually feature a different subject, such examples might be talking small business strategies or coming together to discuss interests in finance. The first weblog was penned around 1994 and the shorter version of the word ...
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The Language of Liking – Facebook Pages

Posted on April 22nd, 2010 by Gary
ilikeThere's been a major change on Facebook this week. Well actually it's quite minor but the shift it represents is quite major.

If you're not aware then brands and personalities can set up something called a page on Facebook and then people can become 'fans' by simply clicking a button to confirm they are a fan. The action is simple but what is the behaviour behind the action when someone says 'yes I'm a fan'?

...
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Have you got any social equity?

Posted on April 19th, 2010 by Gary
socialmediasWhat is social equity and and why do I need it? Well Social Equity (closely linked to brand equity) covers many different things but in this article it's the value of your online reputation as dictated by your followers, readers and fans etc. That is to say do people like you, trust you and generally think you have credibility? This value of your equity ie your worth increases or decreases based on the on-line engagement between yourself and ...
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