Realising who your target audience is hugely important if your blog is to be successful. Ask yourself who you want to read your blog posts – are they customers, local businesses etc? Writing blogs with an audience in mind helps to refine your writing and reach out to them. If you are simply writing to attract anyone who finds your blog in a search engine, it could simply be a stab in the dark and may prove unsuccessful. What do your audience want? What do they need? ... Keep Reading

Blogs are written to target a specific audience, so its only right that we cover how to blog successfully. Bloggers want to attract traffic and to receive comments so your writing should be of interest to a certain type of person ( your target audience ). Regularity Make it regular – blogs should look active so by writing pieces regularly, your followers will return to see new posts and in turn will start to add comments to your pieces. To Read or to Skim Some readers will read ... Keep Reading

There are tons of reasons that blogging is taken up by business owners, and there are just as many blogging subjects as there are reasons to do it. Traditionally, online communities were built to bring people together, so each community would usually feature a different subject, such examples might be talking small business strategies or coming together to discuss interests in finance. The first weblog was penned around 1994 and the shorter version of the word ... Keep Reading

There's been a major change on Facebook this week. Well actually it's quite minor but the shift it represents is quite major.

If you're not aware then brands and personalities can set up something called a page on Facebook and then people can become 'fans' by simply clicking a button to confirm they are a fan. The action is simple but what is the behaviour behind the action when someone says 'yes I'm a fan'?

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What is social equity and and why do I need it? Well Social Equity (closely linked to brand equity) covers many different things but in this article it's the value of your online reputation as dictated by your followers, readers and fans etc. That is to say do people like you, trust you and generally think you have credibility? This value of your equity ie your worth increases or decreases based on the on-line engagement between yourself and ... Keep Reading