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An introduction to Blogging PT1

Posted on May 12th, 2010 by Gary
bloggingThere are tons of reasons that blogging is taken up by business owners, and there are just as many blogging subjects as there are reasons to do it. Traditionally, online communities were built to bring people together, so each community would usually feature a different subject, such examples might be talking small business strategies or coming together to discuss interests in finance. The first weblog was penned around 1994 and the shorter version of the word ...
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The Language of Liking – Facebook Pages

Posted on April 22nd, 2010 by Gary
ilikeThere's been a major change on Facebook this week. Well actually it's quite minor but the shift it represents is quite major.

If you're not aware then brands and personalities can set up something called a page on Facebook and then people can become 'fans' by simply clicking a button to confirm they are a fan. The action is simple but what is the behaviour behind the action when someone says 'yes I'm a fan'?

...
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Have you got any social equity?

Posted on April 19th, 2010 by Gary
socialmediasWhat is social equity and and why do I need it? Well Social Equity (closely linked to brand equity) covers many different things but in this article it's the value of your online reputation as dictated by your followers, readers and fans etc. That is to say do people like you, trust you and generally think you have credibility? This value of your equity ie your worth increases or decreases based on the on-line engagement between yourself and ...
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Content Management (CMS) -The Kiss of Death?

Posted on March 9th, 2010 by Gary
webdesignThe aim of this article is to talk openly about the restrictions that having a content management system can have on your online marketing and ultimately the success of your business. CMS is sold by web designers as the perfect post launch package but is that really true? Lets take a look at the realities of CMS.

The ability for a site owner to control their own content is nothing new and there are 1000's of off ...

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Social Media Explored Seminar in Cromer

Posted on March 8th, 2010 by Gary
socialmediasFazed by Facebook? Troubled by Twitter? Unsettled by social media generally?

Whether you're a business owner, representing an organisation in the private or public sector or just a concerned individual the explosion in use of social media can easily leave you feeling left behind and uninformed. Maybe it seems everybody is getting involved except you?

Come to this completely free seminar and listen to experienced social media user, speaker and trainer Gary Dickenson explore, explain and unravel the ...

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