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Archive for the ‘Web Development’ Category

Vetting Website Design Companies

Monday, September 14th, 2009

choosingdesignerLooking for a web design company that is going to help you with either rebuilding an old site or building a new website can be quite a daunting task, not only because there are so many companies out there but you also need to know how to find a professional web design company that can style your site to your requirements but also tell you where you might be going wrong.

Offering a custom website design, providing good graphic design, expert advice, simplifying processes like e-shopping for your convenience, and also providing an all-round software solution that meets your current and perhaps short-term future needs are all good pointers in the vetting process. A good company will be able to talk to you without using jargon, be able to offer complimentary software solutions, and of course will look further into your business instead of stopping at a design because the images and text seem right.

Vetting design companies will allow you to narrow down your choices to just two or three which will help you find a professional website design company within your local area or within the UK, of course by limiting your search to a region may help you to make easier comparisons. To do this the first ideal is to ask around – ask colleagues, friends and family if they know or have recommendations and experience of custom website design companies or individuals and make a list.

You may be put off by tech speak or you may be put off with a company trying to sell you too many services on your first contact, either way your feelings after making that first contact will help you narrow your choices further. Some points to consider in the selection process:

  • Were they willing to talk to you in depth about your business?
  • Is this company willing to allow you access to testimonials and contact past clients?
  • Were they only interested in supplying a cheap option but with no other mention of ongoing maintenance & support?
  • Were they busy (how soon could they start), if not why not?
  • Do you feel they can offer professional website design based on their expert knowledge or are they willing to do exactly what you want?
  • Did they take in your requests and turn them into a professional looking proposal and quote?

It still surprises us that some businesses do not have websites yet! Of course there are some companies that do not yet need them to boost profit however they can still bring a company up to date and can be used to help branding, popularity and of course sales.

A company that is focused on your project is great, once you have limited your choice to just a few then the decision is yours. By vetting design companies in a simplistic but methodical way and spending a little time doing it, you can reap the rewards many times over. Putting ourselves in your shoes, we would particularly make note whether a website design agency had they asked such questions as ‘where do you expect your UK business will be in three years?’ or ‘describe your business in four words’ showing that they consider your business model before thinking about a design suitable for it – it shows professional website agencies at their best.

Choosing the Right Website Designer

Thursday, September 10th, 2009

choosingdesignerChoosing the right website design company is one of the most important decisions that any business takes. Your website is in effect your shop-front and just like any conventional shop-front your window dressing needs to be top drawer in order to catch the eye of those passing window shoppers and tempt them inside. Even when people know of your site and are visiting to check out your business offer the look and feel of the site is all important, so when you are selecting the website designer to design you a professional website in addition to offering a number of optional extras like search engine optimisation (website marketing), here are a few points that you should consider.

Firstly, have a peek at their website. Does it look like a professional website? Remember that as well as being your “shop-front”, your website also represents your image, your brand, and it determines how people perceive your business. Your brand image is all important. If it looks like a professional website (neat, tidy, discrete functional, yet classy) it instils confidence in the visitor. If the website design company’s own website displays all of these characteristics, you can be sure that they fully understand these important fundamentals of website design, and that you are more likely to end up with that professional website look and be proud to conduct professional seo or website marketing on it too.

Read through their general business offer and their mission statement. Does it sound business like? Does it tell you how they go about their business? Does it tell you their ethical approach, how they interpret their client’s ideas and aspirations? Does their website carry a list of testimonials of companies that have used their services? Do they welcome you to contact those companies for performance reviews on their work? What you don’t want to see is meaningless hyperbole that has simply been reeled off as fluffy sales banter. You want to see substance, purpose, industry knowledge, industry experience, and a professional website ethic.

On the functional, practical front, how does their site perform? Does their website form up on the screen promptly when you first land on it? How does it rate on site navigation? Are the options laid out clearly? Is it easy and fast to move from page to age? Do they use latest cutting edge technology, such as video streaming? All of these points are important because this is how you want your own site to function. Your potential website designer’s website is their shop-front. They know that that is how you will judge them. Only select them if they can tick all of the boxes 100%.

Finally you also need to ascertain that they know what they are talking about. Do they understand SEO (search engine optimisation), and will they build it into your site as a matter of course. This is something that you need to discuss with them as it will not be obvious from merely visiting their website. SEO is the process by which your site is ranked by the big search engines like Google and Yahoo. Search engines use “spiders” to crawl the internet looking at sites and ranking them within their markets, so that when web “traffic” is searching for the sorts of goods or services your website fronts, your business is one of the first to be listed on the search engine reports. In theory, the higher your search engine ranking, the more visitors your site will attract. When your professional website is designed, a good website designer will build in certain compatible features that make it easy for the search engine spiders to find your site and to be able crawl all over it to extract the information that they are searching for. If your site is properly SEO’d, it will win you more business.

We’ll publish some more articles in this series in the coming days that will give you more information on choosing your website design agency.