Some companies have announced recently superb gains and additional revenue that has been generated using social networking sites like Twitter. With lots having not been too involved yet with Twitter – it’s a fairly new phenomenon to most of us – we are slowly gaining confidence in its ability in enhancing profit, especially with news like this being announced more and more.

There are some great ways to hop onto its popularity and becoming a company tweeter you can also increase revenue and profit. We wrote this article to provide you with a brief overview of how Twitter works and to start improving your chances of enhancing profit using this fabulous social networking site.

Choose to Follow and Select Followers Carefully
After setting up your Twitter profile using your own name for a more personal approach, perhaps using a company logo and company colours on the page too so that although your profile has an individual voice it also whispers your corporate branding too.

By getting the right followers and following active members you stand a chance of increasing the amount of relevance your Twitter has so select and target your followers so that they are also following you too.

Update Twitter and Post News
Keep your twitter up to date and reply to anyone who tweets you. Retweet people’s tweets that you think others will find interesting, at least for the first few months. Chances are you will build up a good following which then means it becomes fairly hard to retweet everybody on your list. The point is to retweet randomly, or occasionally, and do so politely so that your tweet remains active and your followers know that you make personal replies and do read your tweets, this will help make you more popular and also less likely for people to stop following you.

Like blogging members of Twitter need to aim to gain a following and logging in regularly – a few times a day – you aren’t spending too much of your valuable time but regularly updating your Twitter. We link to our Twitter from our website and have a healthy number of followers that we interact and chat with daily ensuring we are on top of our game and increasing our chances of gaining custom through Twitter. You can get great tools to help manage your twittering and to maximise use of time, we use www.tweetdeck.com.

Interact with your followers in other ways by coming up with advice and news releases and also by involving yourself in discussion. You can do this by adding links to helpful websites, back to your blog or to other Twitters of interest. By sticking to a general subject or theme though not being strict – ie if you are a journalist only tweeting about yourself could be a little boring, however tweeting about your job, the people you meet and the events of the day could be more desirable than talking about your own opinions on your job or ‘bigging up’ your company by trying to sell it. Make it sound interesting by writing what tweeters want to read rather than what you want to write.

Twitter is a massive subject and this brief article can’t cover all the angles so we plan to dedicate more time to publishing more twitter specific articles later.