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Archive for the ‘Internet’ Category

Choose a User Friendly Website Designer who can communicate

Friday, October 2nd, 2009

choosingdesignerFinding the right website designer who will be come up with the goods that you are looking for is quite a tricky business. The interpretation of your website dream, the way in which you business will be fronted, is quite an intricate undertaking, and you need to make sure that you select a user friendly website designer who you will work comfortably with.

Even where you may be given a personal recommendation for a supposedly good website designer, it doesn’t necessarily follow that you, personally, will be able to communicate with them. Excellent communication of course is absolutely vital to any project, but in terms of designing a new website, it is imperative that you choose a website designer who can turn your ideas into a user friendly site to move your business forward.

Most projects that we undertake in our working lives are actually more about people than anything else. Whether you are buying, selling, designing, or whatever you are interfacing with other people, and being able to communicate with them effectively is key. Design and concept are probably the most difficult things to be able to communicate. Concept is more about thoughts, ideals and aspirations than say, a set of figures for example. Choosing a communicative website designer to whom you can convey your ideas to, and one which understands each business has individual requirements, is hugely important.

Ideally you need a website designer who has empathy. You want someone who is good at listening; someone who can grasp the nettle of your idea and your concept and run with it. However, they must instinctively be able to run in the right direction. It’s no good your design company haring off at one hundred miles per hour in the wrong direction. That just wastes time and money, and will result in frustration and disappointment for all parties. You want a user friendly website designer who will pick up on your needs and goals and who will translate them into reality.

Ideally you should go through a tendering process when you search for any sort of supplier though you can only go so far by measuring certain criteria such as quality, timescale, and price. Then when it comes down to choosing somebody that you feel you can work with in a productive way, you need to have a face to face meeting. So, if you are going “cold calling” to find website designers the ideal is to start by going out to tender with the same loose specification to a number of potentials; say up to three as an example. Once you have received their “ball park” quotations, you can then narrow your field down to your two best hopefuls, and then arrange that face to face meeting to try and find the most user friendly website designer amongst them.

When you arrange your meeting, you must ensure that it will be with the people that you will work with if you chose that designer. It’s no good meeting up with some sales guy whose sole job it is to get your order and then pass the brief on. The whole object of the exercise is to locate the people that you feel you will be best able to communicate with, and that you will work with to see the project through to its successful completion. Make sure this is clearly understood when you arrange your meetings to find the best user friendly website designer.

Recommended Website Designers – Looking out for the Quiet Ones

Thursday, October 1st, 2009

choosingdesignerIf are looking for a company to design your website, you obviously want to find the best company for the job; but how can you go about finding just such a company? One of the best methods is to seek recommended website designers.

The great majority of businesses, no matter what industry they are in, advertise their service in one form or another whether by using marketing campaigns, trade directories, advertising campaigns, employing sales representatives, or even affiliate marketing programs. These are the some of the ways that businesses attract enquiries from potential clients in addition to relying on the traditional method of personal recommendations.

There are some companies who do not advertise at all beyond just having a listing in a local trade directory and very often, if you come across such a small company you may find you have struck gold. The way that these sorts of companies survive and prosper is through personal recommendation, and personally recommended website designers can be worth their weight in gold.

The very best website design companies (the crème de la crème) will often start from small beginnings by designing websites for people that they know. The successful ones (the ones with great original ideas and state of the art techniques) thrill their clients, who are then delighted to make personal recommendations of the designers’ services to friends and business colleagues and share in some the kudos of being able to propose personally recommended website designers. A designer or any small company who doesn’t prosper so well often resorts to advertising, which is quite possibly why we think asking around your friends and colleagues works best.

Of course that doesn’t mean to say that all website designers who advertise are second rate, but with a great personal recommendation, you have a superb starting point for your exciting new venture. It is also worth bearing in mind that whoever is doing the recommending is putting their own reputation and judgment on the line too, so you will usually find that personally recommended website designers are definitely companies to look into.

Obviously everyone is in search of something unique, and what suits one person is not necessarily the next person’s cup of tea. In other words there is no cast iron guarantee that the recommended website designer that you approach will suit your own particular requirements. But the chances are that they will, or that they will know someone that they themselves are prepared to recommend who operate in your particular market niche.

Some people like the razzmatazz of dealing with huge website designers of enormous reputation however, these large companies can sometimes be rather too impersonal. They often tend to do things somewhat at arms length and employ too many people in various functions, so you might find you talk to a salesman who then talks to his designer, and then the brief gets passed down to a techie to actually builds the site. Before you know it, the original concept has “gone to the wall”.

On the other hand, a smaller personally recommended website design agency will give you that more intimate one to one service and you will often work with an individual who will see the project right through with you from conception to launch. It is exactly this sort of small company that will suit you best and that will do a stunning job. So start asking around for personal recommended website designers now for the best starting point.

Choosing the Right Website Designer

Thursday, September 10th, 2009

choosingdesignerChoosing the right website design company is one of the most important decisions that any business takes. Your website is in effect your shop-front and just like any conventional shop-front your window dressing needs to be top drawer in order to catch the eye of those passing window shoppers and tempt them inside. Even when people know of your site and are visiting to check out your business offer the look and feel of the site is all important, so when you are selecting the website designer to design you a professional website in addition to offering a number of optional extras like search engine optimisation (website marketing), here are a few points that you should consider.

Firstly, have a peek at their website. Does it look like a professional website? Remember that as well as being your “shop-front”, your website also represents your image, your brand, and it determines how people perceive your business. Your brand image is all important. If it looks like a professional website (neat, tidy, discrete functional, yet classy) it instils confidence in the visitor. If the website design company’s own website displays all of these characteristics, you can be sure that they fully understand these important fundamentals of website design, and that you are more likely to end up with that professional website look and be proud to conduct professional seo or website marketing on it too.

Read through their general business offer and their mission statement. Does it sound business like? Does it tell you how they go about their business? Does it tell you their ethical approach, how they interpret their client’s ideas and aspirations? Does their website carry a list of testimonials of companies that have used their services? Do they welcome you to contact those companies for performance reviews on their work? What you don’t want to see is meaningless hyperbole that has simply been reeled off as fluffy sales banter. You want to see substance, purpose, industry knowledge, industry experience, and a professional website ethic.

On the functional, practical front, how does their site perform? Does their website form up on the screen promptly when you first land on it? How does it rate on site navigation? Are the options laid out clearly? Is it easy and fast to move from page to age? Do they use latest cutting edge technology, such as video streaming? All of these points are important because this is how you want your own site to function. Your potential website designer’s website is their shop-front. They know that that is how you will judge them. Only select them if they can tick all of the boxes 100%.

Finally you also need to ascertain that they know what they are talking about. Do they understand SEO (search engine optimisation), and will they build it into your site as a matter of course. This is something that you need to discuss with them as it will not be obvious from merely visiting their website. SEO is the process by which your site is ranked by the big search engines like Google and Yahoo. Search engines use “spiders” to crawl the internet looking at sites and ranking them within their markets, so that when web “traffic” is searching for the sorts of goods or services your website fronts, your business is one of the first to be listed on the search engine reports. In theory, the higher your search engine ranking, the more visitors your site will attract. When your professional website is designed, a good website designer will build in certain compatible features that make it easy for the search engine spiders to find your site and to be able crawl all over it to extract the information that they are searching for. If your site is properly SEO’d, it will win you more business.

We’ll publish some more articles in this series in the coming days that will give you more information on choosing your website design agency.

World Class creativity is ‘Normal for Norfolk’ claims county

Tuesday, September 8th, 2009

worldclassIt’s been the butt of comedians’ jokes for many a year – but now the rural county of Norfolk is fighting back with a bold campaign to champion itself as a world class business destination – with particular focus on the creative industries.

A seven month campaign (launched on Monday 7 September) will use television commercials, video and on-line activity, including social media, to turn the old stereotype ‘Normal for Norfolk’ – a phrase formerly used to denigrate the county and its habitants – on its head. The phrase will be used as branding in the major campaign to position the county as a world class place to work, and to show the world what really is normal for Norfolk – which is world class businesses and a fantastic work/life balance.

The campaign will highlight Norfolk as a major centre for the creative industries. The BBC and ITV bases in the county have helped spawn spin-off production, animation and digital creation companies, plus a wealth of advertising, marketing and design agencies. Up and coming creative talent is nurtured at the University of East Anglia – home to the world renowned Creative Writing course – and at the University College of Arts. The Norfolk and Norwich Festival hosted over 1,000 artists this year and EPIC, one of the most advanced high definition broadcast production facilities in Europe, and is recognised as a centre for the development of new formats, services and digital communications technologies.

World Class: Normal for Norfolk aims to ensure Norfolk is at the forefront of the minds of UK business leaders as they seek to reinvest in the wake of recession, and to help bring 5,000 high value jobs into the county.

More information about the campaign and the World Class creativity in Norfolk can be found at www.worldclassnorfolk.com

Do Norfolk business folk use twitter?

Friday, September 4th, 2009

twitterWe’re really interested in hearing from anyone in Norfolk or East Anglia who is actively using twitter to engage with the business community either locally, nationally or indeed internationally.

You may or may not be having success but either way we’d love to hear your stories and thoughts on twitter. Norfolk traditionally takes some stick for being 20 years behind everyone else and with twitter being the current ‘thing’ we’re interested to know how our local business community is embracing it.

If you have any comments or thoughts please either comment below, engage with us on our twitter feed or drop us a line via our contact page.

We’ve set up the hash tag #norfolkbiz so any tweets can be easily searched

Look forward to hearing from you, thanks.