Why should I pay for professional website design?

So you have your business plan in place and your new venture requires a website, hey no problem I can get my next door neighbour's cousin's boyfriend who is 14 and has built a website for the his chess club to build it for me?

Well yes you could but then would you trust the same guy to do your accounts because he can use a calculator? Or advise you on purchasing of a shop because he watches a tv program about law?

It's a strange phenomena that someone launching into a new business would seek to cut corners when it comes to probably the single most important piece of marketing for most businesses these days. Amazingly some business owners are in denial that they even need a website but that is a different argument.

Your average 'roll up roll up websites for £99.00' brigade have figured out how to use an off the shelf web design program like Dreamweaver/FrontPage and yet doing business on the web successfully has got nothing to do with pixels and code, these are just the tools.

Companies who are immersed in the web and dare I say are actually qualified to build websites/applications etc bring so much more to the table. The design and coding skills are a given, the 'how can our business benefit' bit is where the value of using a professional comes into its own.

The web is a wash with poor lost souls touting their businesses on thirty bob websites. There's a whole industry happy to take their thirty bob and leave the business owner seemingly thinking they have got a deal, after all why pay more than you have to?

Well, you 'get what you pay for' so if you have a cheap website what makes you think the impression of your company that your visitors get is anything more than 'cheap'?

The vast majority throw good money away chasing their dreams wondering why they are not on the top of Google and why they aren't being successful. If you invest in a good web design company that you can trust and work with and are prepared to pay the going rate you should at least get the website side of your marketing and business off to the greatest start possible.

Published by: Creospace on 25/04/2008 - Add a comment

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