Comments on: The Language of Liking – Facebook Pages

By: Gabriella Buckingham

Gabriella Buckingham — Fri, 23 Apr 2010 16:15:00 +0000

Hi Gary
I LIKE the concept and as long as they do finally settle on retaining the “see all” button under the once “FANS” now “LIKE” s then I’ll be happy. It was unbelieveable to see that facility disappear then reappear and disappear again! Hopefully it will stay.

By: Gary

Gary — Fri, 23 Apr 2010 09:19:54 +0000

That’s an interesting thought about the greater ownership in being a fan over just liking. Do remember that whilst the tipping point in liking over being a fan is much lower it doesn’t mean that the person’s actual thoughts about your brand are low as you point out. They may ‘really really like’ or hopefully ‘love’ your brand & drinks but you’ll only find that out by engaging with them.

By: Gary

Gary — Fri, 23 Apr 2010 09:09:28 +0000

I agree the effort is the same but that’s simply a click. My point was more the thought process involved in deciding whether you’re a fan of something rather than simply liking it. Of course it’s a generalisation and for some it’s easier to commit than others, we’re all different. Not sure I agree about the semantics of it, I guess in the grand scale of it all yes the end results are the same i.e. you become part of something.

Interesting second point. I guess only time will tell but again we’re all different and we all like different things so is it unlikely to happen? On the side of the page owner a fleeting connection is good enough as long as that person likes them they have access to send them messages and market to them.

Thanks for your comment and some interesting thoughts [we all are possibly wrong on everything]

By: Mark Barton

Mark Barton — Thu, 22 Apr 2010 17:33:50 +0000

I think that the original idea was that you would become a ‘fan’ of a musician or an actor etc. I am not sure about the change from fan to like. Yes the process is the same but as you say fan has a stronger meaning to it.

You can like a song but you are a fan of the singer.

By: Gary

Gary — Thu, 22 Apr 2010 15:09:41 +0000

Hi Tweeter. I understand the mechanics hasn’t changed at all. This is makes it in my opinion easier for people to become part of what you’re doing and so you get more people to message.