Website trends have moved on from the age-old table formatted sites and as well as looking a whole lot more stylish, many sites now have almost too many functions and extras which not only confuses the shopper but puts them off – regardless of how amazing your products are.

Website design uses up a large portion of your budget so taking time and choosing well is imperative in building an online presence and can build up to a successful business, and one to be proud of.  So what are you looking out for when putting together your site?

Attracting More Visitors
So many times have we seen online businesses fold because they have opted for an all-singing all-dancing site, but have been left cold by the lack of knowledge needed to maximize the sites potential, leaving a site sitting doing nothing and bringing little or no revenue.

Judging the Competition
Web presence is great if you know how to work it, so make sure customers can find things easily on your site.  Look at competitors sites to see if they are going with the latest website trends, or if they are using a simple design with a few features.

Minimise Web Gadgets
Instead of concentrating on a ‘do all’ site with trendy graphics and the latest gadgets, get help designing one that your visitors will find easy to use and that works well for your business.

Display Interesting Content
Do you have awards or industry badges you can display?  Useful information, news or interesting pieces about your industry?

Display them, add as much relevant content to your site as you can without crowding it. Website trends of the current web 2.0 era are simpler and easier to read, with fabulous graphics but without too much faff!  Your visitors want to see interesting content in places where it can be easily accessed and bookmarked.  Try adding widgets like ‘digg-it’ and rss feeds so your visitors can subscribe to your site – providing more value and increasing the amount of visitors, and in turn revenue.

It’s hard getting the right balance of text and imagery, a good website design company will be experienced enough to provide good advice along with superior knowledge of what works.

Contact us via our contact us page to get advice and information about what will work best for yoru website and internet marketing strategy

This entry was posted on Tuesday, November 18th, 2008 at 12:00 am and is filed under Web Design, Web Marketing.
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